On August 20, 2024, a groundbreaking guest lecture on innovation in product development with AI & ML took center stage at our institute. Delivered by the insightful Prof. Rajaram Venkatesan, the session captivated around 50 enthusiastic students from B.Com I & II DM&DM, alongside two dedicated faculty members.
Prof. Rajaram Venkatesan expertly unraveled the transformative power of artificial intelligence and machine learning in reshaping product development. He emphasized how these technologies are not just buzzwords but practical tools that drive innovation, enabling companies to design smarter, more efficient products. The lecture provided students with a clear understanding of how AI and ML can be integrated into everyday products, opening up new avenues for creativity and problem-solving.
A significant portion of the discussion was dedicated to exploring the merits and demerits of mobile phones in today’s tech-driven world. Prof. Rajaram delved into the intricacies of mobile technology, analyzing its strengths, limitations, and the future possibilities it holds. He further explored marketing strategies, particularly focusing on SIM cards—unpacking effective pricing strategies and innovative marketing approaches that are crucial for success in a competitive marketplace.
This engaging session not only expanded the students’ technical knowledge but also inspired them to think critically about how technology can revolutionize product development. The lecture left a lasting impression, equipping future professionals with the insights needed to harness the potential of AI and ML in their careers.

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