From September 23 to September 28, 2024, a transformative six-day workshop on the Role of Digital Marketing in Entrepreneurship and Innovation was held at Kangeyam Institute of Commerce. Led by the insightful Dr. D. Ronald Hadrian, this dynamic workshop brought together around 50 eager students from B.Com I & II DM&DM, along with two dedicated faculty members.
Dr. Hadrian guided participants through an in-depth exploration of how digital marketing can act as a catalyst for entrepreneurial success and drive innovation across industries. The workshop offered a perfect blend of theory and hands-on learning, equipping future professionals with the tools and strategies needed to thrive in today’s digital economy.
Workshop Highlights:
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Day 1: Introduction to Digital Marketing
An overview of digital marketing fundamentals, emerging trends, and the digital ecosystem. -
Day 2: Entrepreneurship in the Digital Era
Insights on leveraging digital marketing to launch and scale innovative ventures. -
Day 3: Crafting Digital Strategies
Deep dives into social media, content creation, and email marketing strategies. -
Day 4: Innovation in Digital Campaigns
Case studies on creative digital campaigns and innovative approaches to market disruption. -
Day 5: Hands-on Practical Sessions
Interactive group activities and real-time projects to apply learned concepts. -
Day 6: Future Trends and Wrap-Up
Discussions on emerging digital tools, trends, and a comprehensive review of key takeaways.
This workshop not only expanded the participants’ technical knowledge but also ignited their entrepreneurial spirit, inspiring them to harness digital marketing as a powerful tool for innovation and growth.
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